Customer Showcase & Case Studies
Case studies
Microsoft’s CRM product marketing team had strong customers and flat case studies: the usual problem-solution-benefit format. They asked us to rebuild the approach around the customer’s ‘why’ instead of the product’s ‘what’. In the quarter that followed, the team reported 3.78x unique monthly page views and 7.35x page actions.
Microsoft’s IoT partner team needed partners who could sell a story, not a spec sheet. We ran the first-party research — surveys, focus groups, one-to-one interviews — and built the go-to-market playbook. Event registrations rose 40% after the work shipped.
CRS Credit wanted a digital ad campaign that didn’t sound like every other fintech. We built the campaign narrative, wrote the scripts, and ran the film shoot end to end, from casting through post-production.
Showcase: CRS Credit Digital Ads
Go Narrative was hired to deliver these strategically important digital ads for CRS Credit. Go Narrative created the strategic narrative for the campaign, the stories to be featured, and the scripts. Then we managed the film shoot from filming through audio, makeup, set design, and post-production.
Showcase: Flavor & Fuel
Case studies don’t have to be boring. We love turning a case study into a documentary that explores the lives and motivations of the people behind the brand.
The Trailer
The Film
Bring your current case study to a twenty-minute call. We’ll tell you why nobody finishes reading it.