Be in the room, even when you’re not in the room.
One clear version of what you mean. Hardened in four weeks.
You set the standard once; it holds in the rooms you’re note in.
You wake at 2am thinking about the thing they got wrong. By 4am you’re fixing it yourself. Again. Every time you step in, it gets harder for anyone else to carry what you mean. That feels like leadership. Most of it is tax.
Twenty minutes. Walk us through how you explain the company. We tell you the one place it breaks and what that’s costing you now. Not a rewrite.
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A quick test: ask three people on your team to explain the company. Count the versions.
You’re the only one working from the original.
Everyone else is working from a copy of a copy. Work goes out. It comes back close, technically right, and not what you meant. So you fix it, and you say the thing you’re sure you’ve said a dozen times, one more time.
You’ve tried to write it down. Everyone tells you to. It doesn’t take, and you assume you wrote it badly. You didn’t. What’s in your head isn’t specified clearly enough to be written down yet.
That’s the work. We draw the original out of your head, pressure-test it, and set it down in a form your team can decide from.
Radu Ranga, Brand leader, C1
“thank you for being such an incredible leader and force for clarity”
The fix starts with finding the one place what you mean gets lost.
Delegating harder. You can hand off the task without handing off the judgment. Work comes back technically right and you still rewrite it.
A Chief of Staff. Six months to learn how you think. Ambiguous authority by month fifteen. Gone at about two years, with the original in her head.
AI. Point it at your website and it returns a fluent summary of a copy of a copy. Once the original exists, AI is the fastest way to hold the line. Before that, it is the fastest way to multiply copies.
You’ve already tried the obvious fixes.
narrative proof
Thirteen buyers filled in a close-out survey when the work ended. Ten scored it nine or ten out of ten.
Microsoft’s CRM team reported 3.78x unique monthly page views and 7.35x page actions in the quarter after the rebuild.
Partner event registrations rose 40% after the IoT go-to-market playbook shipped.
Between Rounds
A short email newsletter for founders and CEOs whose company has outgrown the story it was built on. What breaks first when you stop being in every room, and how to tell whether it’s already happening to you.
useful for
Founders whose investors ask the same clarifying question twice
Teams that tell three versions of the same company
CEOs who are still the only person who can give the whole pitch